Irony == using Sony’s music DRM solution to defeat Blizzard’s anti-hack system, dubbed “the Warden.” Moral of the story: assume that your online games will be hacked. Use your players to identify and fight hackers. Work hard to generate good-will in the gaming community in general. Pure engineering solutions will never be enough – this is also a business problem.
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Big drop in sales, some restructuring charges, and a conspicuously still-unfilled CEO slot. Bruno Bonnell remains (outwardly) confident in the future.
What’s the strategy here, guys? Plans to do more with your classic IP than simply continuining to repackage it in retro gear? How about some seriously snazzy remakes of classic games — have some fun with them? And/or a return to simple but incredibly compelling gameplay… we know there’s a market out there for it (see previous post on casual games).
When I hear “Atari,” I’m not going to think “Activision” or “EA,” no matter how much you wish I would.
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Name: David Edery |