Monthly Archives: November 2005

Worldwide Virtual Asset Market = $2.7B in 2006?

lineage 2 farmer

Steve Salyer, president of IGE, predicts that worldwide virtual asset trading in video games could balloon into a $2.7 billion market by the end of 2006. This figure probably doesn’t reflect the fact that the majority of that value cannot be extracted into the real world, and most if it will evaporate when a game’s popularity fizzles out (and its virtual world is abandoned.) That said, maybe my WoW hunter really is as money as he looks…

Pogo Hits 1M Paying Subscribers

Further proof that casual games have been underestimated. Club Pogo charges (on average) $5 per month for access to “premium” casual games and other features. With an audience comprised of more women than men, and older players on average. There are religious groups that meet up to pray and play games at Pogo..

Nintendo Revolution: fun for all ages (and not just by default?)

Is it a marketing shift? Shigeru Miyamoto (of Nintendo) is talking about connecting with consumers young and old. He notes that the new Revolution controller is shaped like a TV remote to make it more accessible to all.

This great teaser for the controller implies as much. Will Nintendo ultimately make a real effort (on both the marketing and design side) to target older consumers, or will this be the same old “family-friendly” aka kid-centric shtick we’re all familiar with.

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