Monthly Archives: May 2010

No More Articles of Interest

I’ve decided to stop posting “articles of interest” and start simply making better use of the content sharing features in Google Reader. GR converts my shared items into a feed, so you don’t need to be using GR to access my shared items; just subscribe to my GR feed as you would to anything else. That said, I highly recommend GR if you aren’t using it already (and apparently my readership agrees — over 70% of you are using GR. Talk about a monopoly!)

For those of you who visit this website regularly but don’t subscribe to the feed, I’ve added links to my GR shared items at the bottom of the left-hand navigation menu on the site.

Portrait of a Facebook Hangover

I’ve been casually tracking the daily active user numbers for the top 40 Facebook game developers for the past six weeks. Why the top 40? Because that’s the quantity displayed by Appdata.com on the first of 200 pages. Why daily active users? Because monthly active user numbers are widely considered to be an unreliable statistic for Facebook games, whereas DAU is, if not perfect, at least more directionally accurate.

I was mostly curious to learn how “hit makers” are faring on Facebook. (The 40th developer on the list has just 200k daily active users, so it’s safe to assume that all the heavy hitters are represented in the top 40 list.) Facebook’s total population has supposedly been growing by leaps and bounds over the past several months — it jumped from 350m “active” to 400m in the three months leading up to February 2010) so theoretically daily active users for the top 40 game developers should be growing as well, if for no other reason than there are more potential customers on the platform. However, it turns out the DAU count is down slightly since March.

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