Atari’s Net Loss Almost Doubles

Big drop in sales, some restructuring charges, and a conspicuously still-unfilled CEO slot. Bruno Bonnell remains (outwardly) confident in the future.

What’s the strategy here, guys? Plans to do more with your classic IP than simply continuining to repackage it in retro gear? How about some seriously snazzy remakes of classic games — have some fun with them? And/or a return to simple but incredibly compelling gameplay… we know there’s a market out there for it (see previous post on casual games).

When I hear “Atari,” I’m not going to think “Activision” or “EA,” no matter how much you wish I would.

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