Gamasutra just published an article of mine: Enhancing the Effectiveness of In-Game Advertising. The main premise is: creative application of consumer behavior theory (and common sense) can make in-game ads more powerful – and more fun. Check it out! 🙂
About MeName: David Edery
Bio: CEO of Spry Fox, a game development studio focused on making the world a happier place. Our games include Steambirds, Triple Town, Panda Poet & Realm of the Mad God.
Full biography & contact info
My book, “Changing the Game”
Press reviews can be found here
Links of Interest
3 responses to “Enhancing the Effectiveness of In-Game Advertising”