Enhancing the Effectiveness of In-Game Advertising

Posted on December 23, 2005 by | 3 Comments

Gamasutra just published an article of mine: Enhancing the Effectiveness of In-Game Advertising. The main premise is: creative application of consumer behavior theory (and common sense) can make in-game ads more powerful – and more fun. Check it out!  đź™‚

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3 responses to “Enhancing the Effectiveness of In-Game Advertising”