Articles of Interest

Mostly quiet, save for bits of good news for the ads-in-games folk:

  • According to a new study, 15% to 21% of gamers are “unlikely” to play games that include ads. Since these numbers appear to include all forms of advertising (including the obvious kind), I’d imagine that the intolerance numbers for well-crafted product placements are probably much lower. After all, many players are unlikely to even perceive such placements as ads.
  • Via Ilya, news that consumer brands (and their agency reps) were prowling E3 this year in search of games that might make fertile ground for placements.

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