Articles of Interest

A couple weeks ago Facebook launched “Pay with Facebook” — functionality that enables users to make purchases within 3rd party applications using credit cards or, of course, Facebook credits. Yet another move that makes Facebook’s 200m+ users that much more appealing to game designers.

NPD estimates that 18% of LIVE Gold members download content regularly. 10% of PS3/PSN users regularly download content. These stats are interesting, but largely incomplete as they leave out LIVE Silver users (though it’s clear they download less content than Gold users) and refer to downloads in total as opposed to free and paid downloads; I’d also like to have seen a definition of “regularly.” So, the only real takeaway here is that digital content consumption on the console is taking longer to really take off than many critics of retailers would like. (Bear in mind that many console buyers never connect their consoles, so those 18% and 10% figures are even worse than they sound.) NPD also reported that 56% of digital game sales came from just three channels between July and December 2008: Steam, Bigfishgames and RealArcade.

Xbox LIVE Marketplace is finally instituting a user rating system sometime this summer! Assuming it’s well implemented, this should have a meaningful impact on Marketplace, especially Community Games (or whatever they’re calling it now; “Indie Games” I believe.) Of course, if required free trials weren’t already enough to throw publishers off their game, required trials combined with user ratings will really throw them for a loop. You can’t just sell a pretty box with a recognizable name anymore.

A very useful reminder for PS3 skeptics like me: Sony has been named the top consumer technology brand by teenagers worldwide, ahead of Apple and Nintendo (!) according to the Global Habbo Youth Survey, which polled 112k teens from over 30 countries. PlayStation was also named the number one console brand, even after all of Sony’s recent missteps. Now if only Sony could get around to selling the PS3 at a price teenagers can afford…

The Sims 3 exceeded 1.4m units sold in its first week on shelves. Advertisers take note: this is the start (not the end) of a great opportunity for downloadable and expansion-based product placements. See just one example from The Sims 2 era.

Scott Foe’s clever Reset Generation is now freely available on Kongregate, where it serves as an advertisement for Nokia. Check it out if you’ve never had the chance to before.

There’s more to life than games:

A robotics research group has created a prototype that was able to open and pass through 10 doors and plug itself into 10 standard wall sockets in less than an hour. Turns out this is a relatively significant milestone. My favorite quote from the article: “Now they can escape and fend for themselves.”

3 responses to “Articles of Interest

  1. I haven’t looked at the fine print in the NPD data, but I’m curious where they get that digital game sales figure from. If the methodology they use is similar to their retail numbers, then it’s gathered from participating distributors, so those 3 would have accounted for 56% of sales from among those who participated, which could have been a list of just a handful?

    I can beleive it for Steam amongst core gamers, but provided that they are exclusing console download sales. Bigfish/Real seems suspect. The both do well, but if MSN/Yahoo/AOL/etc were included, surely that might throw it off. Anyhow, I’ll have to go see if I can dig up the methodology

  2. oh, and I’ll guess iPhone app store also not included.

  3. For digital sales, they might have surveyed a statistically significant number of users across all demographics to get an idea of where they were purchasing from, though who knows for sure if NPD doesn’t explain itself? I was pretty unhappy with the level of disclosure in the news story but it’s so hard to find public stats to discuss that I figured it was better than nothing. :-/

    Oh, and I agree — they certainly can’t be including mobile (iPhone, etc)

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