Battlefield Heroes: the long road to profitability

When I posted debating F2P monetization back in August, it attracted quite a lot of attention. In the post, I argued that most F2P games cannot rely on purely aesthetic monetization features — not enough consumers are willing to pay for that alone.

Some folks were grateful for my post. Some folks were furious because they felt that I was advocating for the sale of items that “make a game less fair.” (I had done nothing of the sort, but it’s no surprise that the charge was leveled at me.) However you feel about it, here’s another proof point worth paying attention to. EA has been kind enough to share some details about the profitability of Battlefield Heroes before and after its development team resorted to selling items that impact gameplay.

I highly recommend reading this article, especially if you’re still convinced that Western gamers will reject “aggressively” monetized F2P games.

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