Tag Archives: China

Articles of Interest

Via Henry, a study comparing the online behavior of US and Chinese teens. Some of the results: almost five times as many Chinese as American respondents said they have a parallel life online (61% vs. 13%). More than half the Chinese sample (51%) said they have adopted a completely different persona in some of their online interactions, compared with only 17 percent of Americans. Lots more interesting stuff in there.

Interesting article advocating for greater use of social media within corporations. Crux of the argument: the top talent of the future will be repelled by potential employers that don’t make significant use of the same media technologies that potential employees use in their daily lives. Quote: “You’re at home…you’re Twittering, posting to your family’s blog and using Google Apps to set up your family’s annual vacation. You go into the office and you’re liberated by…email?” Yet again, this makes me think about the use of video games as employee attractors. (Why should advergames be targeted at consumers alone?)

Steve Meretzky is priceless. Who else could depress you for six minutes and fifty seconds, then make it all worthwhile in less than ten remaining? This video is worth watching. (And Steve, you’re so right.)

Here’s a milestone in the evolution of free video games: EA has announced that an upcoming title in the Battlefield franchise will be part of the company’s new “Play 4 Free” series of games. Revenue to be derived from advertising and microtransactions.

Tom Buscaglia offers some advice to independent developers when negotiating with publishers. His bottom line: don’t forget to ask for your share of ancillary revenue.

Nabeel Hyatt notices an interesting (if unsurprising) statistic: of the top 100 most active Facebook applications, games do not perform statistically better than the average application, but multiplayer games such as Warbook and Scrabulous average 11.4% active daily users, a good 30% higher than the average top Facebook app (8.01%). Given that the very purpose of Facebook is to connect you with others, this makes perfect sense.

Articles of Interest

Man, wait a couple weeks to write an AoI and the notables really pile up:

CNN explores Second Life’s “real potential” as an experimentation platform (rather than an entertainment experience). Emphasis on ease of use and cost-savings.

As you must already know, EA bought BioWare/Pandemic for $620M (cash) plus $190M in other charges. I think Bioware is (next to Blizzard) possibly the best developer on the planet, thanks in very large part to Drs Ray and Greg — but for that kind of cash, Bioware Austin better be cooking the next WoW.

Sony has announced EyeCreate, a video capturing and editing application for the PS3. IMO, consumers will respond quite well to non-game applications that make good use of console videocams (if the apps are good, of course).

Eye-catching… Activision is launching a cross-platform Guitar Hero community portal on 10/26. Play on a 360, compare your progress with a friend using a PS3 or Wii. The portal offers its own achievement system, “groupies.” The more you play the game, the more groupies you get (but stop playing for too long and you lose groupies — a logical motivator, but one likely to repel less hardcore customers.) There are also tour groups (clans) with private forums, pooled groupies, etc, and tools for creating tournaments. Lastly, there’s a Hall of Fame (inductees will have their own private message board, prizes, etc.) All in all, sounds like a fabulous experience for hardcore fans, and a notable third-party cross-platform milestone.

Hewlett-Packard will include the WildTangent platform with the HP Games Console, included on all new HP consumer desktop and notebook PCs worldwide.

Giant Interactive, a Chinese developer of online games (ZT Online), hopes to raise $735M through a NYSE IPO. Maybe the EA/Bioware deal wasn’t so big after all. *grin*

A year ago, fantasy baseball leagues were sued by Major League Baseball, which claimed that only MLB had the rights to the statistics from MLB games. MLB lost the original suit, and just lost their appeal as well. Makes sense to me — how can anyone “own” historical facts? Anyway, as fantasy gaming continues to grow beyond sports (to celebrities, politics, etc) this ruling will prove important.

A research study has revealed that more and diverse achievements lead to better reviews and stronger sales. Furthermore, games that reward points for online elements generate 50% more sales than those without. (I’d like to see the study, as 50% sounds quite high — but not unbelievable, depending on the definition of “online elements” and “points.”)