Tag Archives: independent developers

The Publishing Game

Ten months and countless hours later, I’ve finished my book. There are still a round (or two?) of edits to be made, but the bulk of the writing is finished. It’ll be in stores in October. I’m looking forward to when I’ll be able to post an Amazon URL here. 🙂

Perhaps unsurprisingly, I still can’t seem to summon the energy to write a long and thoughtful blog post about, well, anything right now. All I really want to do is work in my garden and hang out with long-neglected friends and family. However, this experience has taught me a few things which I think are relevant to Arcade games (not just books) and which I’d like to share while the memories are still fresh:

From what I’ve gathered, less than 1% of published books turn out to be hits. The odds for a first-time author (who isn’t a big name, like Bill Clinton or Alan Greenspan) are so incredibly low that even if your publisher loves your book, your marketing/sales forecast is unlikely to exceed 20k copies at best. At that level, it simply doesn’t make sense for the publisher to do much in the way of marketing until the book has already proven itself. Even though the Arcade console game space isn’t nearly that tough, there are parallels. After all, because of the economics of the Arcade space today, most publishers aren’t willing to spend more than $100k on marketing their games (and usually far less than that.)

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