Philips Creates Ambient Gaming System

Philips has developed a system that enables games to manipulate fans, light sources, etc, to enhance the sensory experience of gameplay. Their PR blurb: “The treacherous road to Saigon will turn your room jungle green, swimming with dolphins will splash it deep blue, ‘Halo’ jumps will turn your fans on full, lightning storms will strobe your white lighting, and attack ships on fire off the shoulder of Orion will blast on your heaters.”

I wonder what the adoption strategy is? Convince console makers to embed ambient devices (like fans) into their hardware? Sell a nifty peripheral combining fans, lights, etc? I doubt anyone will buy multiple ambient peripherals independently, nor connect this thing to their radiator. Got fire insurance?

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